Victoria's Secret is a renowned company that offers fashion-inspired collections driven by style. Roy and Gaye Raymond launched Victoria's Secret in 1977. The brand, which was formerly a division of Limited Brands, has developed into a unique and significant brand. The brand's popularity grew after the first store in San Francisco, California, opened and "The Victoria's Secret Fashion Show" launched. Trunway show dramatically increased brand recognition and boosted Victoria's Secret's position in the marketplace.

Victoria's Secret offers a range of products that include stylish underwear like bras and panties, lingerie with delicate lace and intricate details, comfortable sleepwear for dreamy nights, trendy swimwear for summer fashion, chic and elegant apparel to elevate your style, beauty products including fragrances and cosmetics, and delicate accessories. You can discover Victoria's Secret and embrace your unique style.

The target market for Victoria's Secret is middle-class women between the ages of 18 and 49 who express characteristics like femininity, confidence, and a strong sense of style. The marketing and advertising efforts for the brand are specifically designed to appeal to this demographic by inspiring a sense of aspiration and empowerment.

Website www.victoriassecret.com/us/

Facebook www.facebook.com/victoriassecret

Instagram www.instagram.com/victoriassecret

Twitter www.twitter.com/VictoriasSecret

YouTube www.youtube.com/victoriassecret

Pinterest www.pinterest.com/victoriassecret

Podcast: www.podcasts.apple.com/us/podcast/fallen-angel/id1589072529 www.victoriassecret.com/us/vs-voices

TV Show: https://www.hulu.com/series/victorias-secret-angels-and-demons-e681eeb9-703f- 4fd8-8b52-9d43ffe1a584

Print: Magazine: Vogue, Elle, W Magazine, InStyle, Harper’s Bazaar, Cosmopolitan, Glamour, Shape, Allure, L'Officiel

Billboard Ads: Supermodel Campaigns, promotional campaigns, fashion show advertisement, perfume or beauty products

Articles: https://www.nytimes.com/2021/06/16/business/victorias-secret-collective-megan- rapinoe.html https://www.newyorker.com/culture/culture-desk/how-victorias-secret-created-the-american- fantasy-woman

Reviews: https://www.glassdoor.com/Reviews/Victoria-s-Secret-Reviews-E13903. htmhttps://www.facebook.com/victoriassecret/reviews

Victoria’s Secret could improve its band strategy by embracing positivity and diversity. They should focus on customer service by empowering shopping experience and ensuring that every customer feels welcomed and valued. It is important to concern on the diverse range of ages, body types, ethnicities, and background.

Three types of media are well covered. Victoria’s Secret has heavily relied on owned media to promote their products and engage with their audiences. They have also invested in paid media to reach broader audience and generate brand awareness. Due to their popular fashion shows, collaborations with celebrities, and partnerships with influencers, earned media has improved the media coverage to help to amplify their brand exposure and generate word-of-mouth.